Hailo
Hailo is a smart transportation system and an online car application for suburban travel. Users of this online service can experience a safe and comfortable trip by registering a car application anywhere in Iran.
Among the various ideas that we came up with in the idea generation stage for sign design, two landmark ideas were selected due to their features such as better communication with the audience, more visual power, and more coordination with the subject.
Client: Hailo
Date: August 2018
Service: Branding
Category: Ride-hailing service
The letters H as the first letter of the name of the application and the element of the location were selected as the main ideas in designing the sign because they are familiar to the audience of this category of services.
The composition and design style of the sign has been done in such a way that in addition to identifying both ideas at the same time, the audience has a very good fit with its content
Logotype is very important as a complementary element of Sign because in many cases it accompanies Sign. In designing this logo, the most important issue has been to maintain readability in the first place, as well as the technical and visual fit with Sign.
Due to the unfamiliarity of Hailo’s name with the audience and the prevention of misreading, the English logotype has been used under the Persian logotype.
The color of the green logo is selected. This color has been used in suburban thoroughfares as the color of route signs. Therefore, it has a good potential in showing suburban trips and is reminiscent of this for the eyes of the audience.
